About company

FOUNDATION OF THE COMPANY

The Winds of Change Company was established as a result of professionals’ team-up with significant experience in marketing.

Extensive experience gathered in the field of making researches of different complexity in various industries is a reliable basis for own development and achievement of success in solving research goals.

Having analyzed the evolution process in marketing, we have chosen two areas, focusing on the demand and prospects for development: market analysis and ethnographic researches.

If the first type of a research is firmly rooted in the field of marketing services being the info basis for the competent and qualitative analysis, then the ethnographic researches have just begun to take an interest in Russia.

Thus, we have focused on the demand and innovation.

COMPANY RESOURCES

Our staff is the basis for our business. Corporate policy primarily directed at training, comprehensive development and retention of our specialists.

Analytical department of our company consists of highly qualified analysts with extensive experience in marketing researches. Intellectual and administrative resources of our company allow us to solve the most difficult tasks and find the right way out.

Optimization of material and non-material resources allows us to obtain high-quality results across the wide range of tasks at reasonable prices for the research. One of the directions in work on the development of human resources of the company is the attraction of young specialists from universities. Organization of production practice, employment of students of the last courses is the elements of the HR policy of the company.

If necessary, we hire outside experts whom we have carried out a number of joint projects with and the quality of work we trust in.

We are confident that choosing our company as a partner you will appreciate our flexibility in the decisions and the quality of our work done.

ADVANTAGES

An important strategic rule we stick to in the cooperation with our clients -an individual approach in solving marketing tasks, attention and interest to obtain practically relevant information on the product under study.

Our research methods are chosen exclusively for your needs, because we understand that there can be no universal approach to each solution.

In addition, due to the rational optimization of expenses our company always offers competitive prices for the marketing services.

SCOPE AND GEOGRAPHY

The geography of our researches expands on the basis of our customers’ needs. We carry out researches in all the regions of Russia, but at the expense of the partner network we cover the CIS countries, Europe and other parts of the world.

Depending on the objectives of the research and the nature of the audience/industry under study the sample may include both million cities and less large objects (up to settlements with less than 10 thousand population - urban settlements, villages and countryside).

We can also carry out market researches in the CIS countries, using our own team of interviewers and researchers, as well as the experience in such projects.

Well-established partnership cooperation with a wide range of foreign research agencies, allow us to carry out large-scale international research projects. A number of regions include: